Demographic

Our choosen demographic for Jurassic Kart based on the information below is going to be aimed towards

• Ages 18 - 49, the general age group of gamers, this may also include under 18s due to it's cartoon nature.
• Aimed at both male and female gamers due to its non gender specific content, general rule of thumb is likely to be slightly more male consumers, this is also due to the popularity of the platform choice. (If available on andriod/tablet may even the stats.)
• Casual/ family gamers due to competitive nature.
• The regional demographic is likely to be the UK, USA, Europe and possibly Asia.

General view of consumer statistics.

 Breakdown of which genre was most popular.

 Platforms.

 

Mario Kart game sales.

 Game age ratings
https://www.commonsensemedia.org/game-reviews/mario-kart-7
Parents say 7+ kids say 6+

Which seems the better platform?

 

Regional gamers statistics